Effective Communication MEC1281

Hou C, Chen YX (July 2019) A Study of the Impact of Membership System on the Customer Loyalty. Atlantis Press. Doi: https://doi.org/10.2991/icmesd-19.2019.7 .  This article introduce on how membership system will have an impact on the customer’s loyalty and it discusses on how membership system had been one of the most productive sale promotion approach in the past two decade. The article stated that membership system are regarded as one of the most familiar and competent methods to allow a company to achieve a high rates of customer loyalty. Customer loyalty is defined as how a customer defined as how a customer will continue to buy the goods and services from one company for a long period of time. Based on a business study, the article also reported that when a customer loyalty increases by 25%, the corporate profit increases by about 25% - 85%. At the same time, the article surveyed that 75% of the customer are willing to promote the membership card to the people around hi

Background Grocery shopping is an important aspect of peoples' lives all around the world. Supermarkets are packed with patrons every day, looking to purchase their household goods. One of the supermarket chains in Singapore, NTUC FairPrice, states on their website that it serves 600,000 customers per day (NTUC FairPrice, n.d.). This is the number of patrons visiting this supermarket chain alone, not to mention there are several other supermarket chains such as Cold Storage, Giant and Sheng Siong. Thus, it is not surprising that the checkout queues in supermarkets are long. Looking at an extreme case, for example, the recent Coronavirus outbreak has caused Singaporeans to overreact and thus cause an influx of customers to do their shopping (Tan, 2020). The surge of patrons and the fact that they are purchasing goods in bulk effectively creates a standstill in queues, extending customer wait times immensely. When customers shop for groceries in bulk, they tend to o