Annotated Summary
Hou C, Chen YX (July 2019) A Study of the Impact of Membership System on the Customer Loyalty. Atlantis Press. Doi: https://doi.org/10.2991/icmesd-19.2019.7 . This article introduce on how membership system will have an impact on the customer’s loyalty and it discusses on how membership system had been one of the most productive sale promotion approach in the past two decade. The article stated that membership system are regarded as one of the most familiar and competent methods to allow a company to achieve a high rates of customer loyalty. Customer loyalty is defined as how a customer defined as how a customer will continue to buy the goods and services from one company for a long period of time. Based on a business study, the article also reported that when a customer loyalty increases by 25%, the corporate profit increases by about 25% - 85%. At the same time, the article surveyed that 75% of the customer are willing to promote the membership card to the people aroun...